SEO positioning
Currently, it's clear to most that the internet is the primary environment for searching and finding all kinds of information. Users typically employ search engines for this purpose. Let's consider why SEO (Search Engine Optimization) is so crucial for a website today. Visits to websites from search engines, such as Google, usually make up a significant percentage of overall traffic.
We have:
- Direct visits: These are visits obtained when a user enters the website's URL directly into the browser's address bar or clicks on a previously saved link.
- Social visits: These come from various social networks.
- Referral visits: These refer to visits that come from a link to our website found on another website.
- Campaign visits: These are paid links based on pay-per-click advertisements.
Organic visits come from SEO. Organic positioning, also known as SEO (Search Engine Optimization), refers to the traffic a website receives from search engines. The source of traffic for any website is crucial. Therefore, it's necessary to know what factors influence the time it takes to have an optimized website. Organic website positioning, especially if it's a site intended to attract customers, must work on SEO from the beginning and be prepared for it to yield medium or long-term results. So, why is organic positioning or SEO so important? The goal of positioning is to appear on the first page of the search engine, the higher, the better. It's about having the website or its parts appear in the results when users search for information related to a specific activity. This is where "keywords" come into play.
Searched terms are called keywords. Internet users now conduct increasingly complex searches using longer phrases and even questions, seeking quick answers. This is where we want the website of our company or business to appear. The goal of SEO is to appear in the best positions in organic search results for one or more specific words. These words must be selected in advance according to the business goals of our site. It's not about attracting irrelevant traffic but rather users genuinely interested in what we have to offer. The number of keywords for positioning is limited and depends on the number of URLs forming the network. Therefore, the preliminary selection of keywords is crucial. Remember that users' searches are becoming more natural and complex, so using "long-tail keywords" is not only necessary to start positioning a website but also highly recommended from this perspective.
SEO encompasses much more than just using keywords, so it's worth searching the internet for information and learning or seeking our help. You can also hire an SEO agency, which can help optimize your website for a hefty fee. Or you can take advantage of our assistance.
